Organic search relates to the list of unpaid search results you see when you type a query into a search engine.
When you use Google or any other search engine to search for a particular word, product or question, you are presented with a list of results.
Most search engines will display two kinds of search results:
(1) Paid Search Results
The paid search results are usually pay-per-click (PPC) adverts a company has bid for in order to show up when people search for certain keywords.
This means that a company will have to pay every time someone clicks on one of those paid adverts to visit their website.
(2) Organic Search Results
The organic results are usually displayed just below the first set of paid search results, but clicks on these results are absolutely free.
(3) Google My Business Listings
It’s also worth mentioning that Google now also displays local Google My Business listings usually in a very prominent organic position.
Google My Business is a powerful free tool that allows you to promote your business on Google search and Google Maps.
Why Organic Search Matters
Unlike Pay-Per-Click (PPC) and other types of paid advertising, getting your business listed in organic results is absolutely free.
There are literally millions of people searching for products and services using Google and other search engines every single day.
Simply put, if you’re not focusing on improving your organic rankings then you’re basically throwing money out of the window.
How to Improve Your Organic Rankings
There’s a huge list of things you can do to improve your organic search rankings. Some of these things are quick and easy, whereas others may require assistance from a professional SEO expert.
Organic search is a powerful and free way of getting your products and services in front of hundreds or even thousands of potential customers.
In order to rank well in organic search results, your website and it’s content need to be search engine optimised.
Good web design, fast hosting and a mixture of other search engine optimisation basics are a good place to begin.
Although it’s not always easy to get to the top of the organic results, it is possible with the right focus, attention and patience.